It has been a rumor for some time that Apple had a AR Glasses in development, but a New Mark Gurman report He says the company has canceled the project. Apple has expressed a lot of interest in the AR/VR space, but its first attempt with the PRO VISION I did not make the splash that the company expected. Its exaggerated price and its most focused on the profession led to less sales and a large excess of stocks.
The goal was to create a competitor for the Smart Glasses of Meta’s Ray-BanBut Gurman says that cancellation comes following an attempt to change and improve the design of the glasses. The first version of the glasses would be linked to an iPhone, but its limited power meant that the applications were limited, and the device demands also had an impact on the battery life of the phone. Apple turned and focused on linking the glasses with a Mac, but that found bad evaluations. According to reports, the development team dealt with the objectives that change frequently, increasing the difficulty, until the project was canceled.
Unfortunately, this is not the first time that Apple closed a project. The company has entertained the idea of a Driver without driver For a decade, but Apple gave that project the ax last year. Gurman says Apple also canceled work on internal LED screens for Apple Watch too. The loss of these projects is not a good omen for the future of vision pro already fighting. Gurman says that Apple has a planned successor for the Vision Pro who would improve in defects in its original launch, although there are employees who “believe there is a lack of focus and a clear direction within the team.”
Apple has not completely renounced the AR Glasses. Several unidentified executives “still expect to create a set of independent glasses someday,” according to the report. Goal does not plan to launch its intelligent glasses up to 2027, so Apple still has time to find another approach. It would be an addition to alignment, and a much more affordable way to access the vision pro characteristics.
